The Public Relations and Advertising pathway, part of the Digital Media BA degree, is a unique course, built on a decade of teaching promotional communications together with its supporting theory, and its relationship with print and broadcast media, digital platforms and social media. Our approach combines exploration of the latest and best professional practice with academic excellence. What you see is work from the PR & Advertising BA final graduating class 2023 (which may differ from what the Digital Media students in the PR & Advertising pathway will complete in 2024).

Our students learnt through a broad mix of lectures, group and individual tutorials, critical reviews, workshops, debates, presentations and scenario simulations.

The Final Project is the sum of 3 years of study applied to solve a real life situation. Our graduating students are prepared for roles at leading Public Relations and Advertising agencies around the world.

• Please note that in 2021, the PR & Advertising BA, Journalism BA, and Digital Media and Communication BA merged with the Radio BA to form the Digital Media BA course. Students on the Digital Media BA choose a specialist pathway in PR & Advertising, Journalism, Production or Communication at the end of their first year.